Children and babies are increasingly becoming the faces of advertising, representing everything from fashionable clothing to household products. While the potential earnings can be substantial, there are numerous challenges to be aware of. Many parents find themselves falling victim to unscrupulous agencies that promise great opportunities but deliver nothing, often charging fees for portfolios that lead to no further contact.
As Katie Froud of Alba Model Information points out, "People continually set up, shut down, and rename their businesses." This highlights the importance of doing thorough research before committing to any agency. Relying solely on a name from the Yellow Pages is risky; as it can be misleading, since anyone can advertise there without proper credentials.
Moreover, the lack of a regulatory body in the modelling industry means that organizations like Alba serve as essential watchdogs. They assess their 75 member agencies to ensure fair treatment for models and provide an "A-list" of reputable agencies. This vigilance is crucial for parents seeking a safe and legitimate pathway for their children into modelling.
Understanding the Child Modelling Industry
The child modelling industry is vast, yet filled with uncertainties. Earnings for children typically start at around £50 an hour, increasing to about £70 an hour for older teens. However, it's crucial that these earnings are handled correctly, as funds must be deposited into accounts set up in the child's name. This structure allows parents to benefit indirectly, as these earnings can contribute to the children's future education.
To get signed by a reputable agency, it's essential for the child to have a suitable look, as well as for their parents to maintain a positive attitude. Contrary to some agencies' claims, a simple holiday snapshot can suffice for an initial assessment. Agents primarily look for clear images of the child's face, profile, and full-length shots that display their proportions.
The Importance of Professionalism
In the realm of child modelling, professionalism is paramount. It is vital to convey to parents that professional photography is not a requirement for representation. As long as the child’s face is visible in the submitted photos, clients can determine if their look fits the desired criteria.
Parents are advised to remain cautious of agencies demanding high upfront fees or exorbitant commissions. Generally, commissions should be in the range of 15 to 20 percent. Agencies often prefer children who exhibit good temperaments and social skills, as children who are easily upset may not be suitable for modelling jobs.
Finding the Right Agency
Choosing the right agency can significantly impact a child's modelling career. Parents need to adopt the right mindset, as involvement in the industry requires a considerable time commitment. This includes attending castings and arranging childcare for siblings during busy periods.
As Ms. Froud emphasizes, "It's a business and has to be approached professionally by everyone concerned." Parents must balance their enthusiasm with a clear understanding of the industry’s demands to ensure a rewarding experience for their children.
Success Stories: Real-Life Experiences
Maxine Dunkley from London shares her journey with her three children, who have been modelling since they were young. Notably, Amber, 11, Rio, 9, and Anjà, 5, have seen significant success, even earning around £2,000 during a week of school holidays. The income generated from their modelling work is directed into their individual university funds, ensuring a bright future ahead.
The Dunkley children are represented by the London-based agency Truly Scrumptious, which is known for its selective approach. Maxine appreciates this because the agency only takes on children whom they believe will secure jobs, making it a trustworthy option for parents.
Conclusion: Tips for Parents Entering the Modelling World
Entering the child modelling industry can be both rewarding and challenging. Parents must conduct thorough research, choose reputable agencies, and maintain a professional attitude throughout the process. By understanding the landscape and setting realistic expectations, families can navigate this world successfully.
In summary, while the potential for earnings is substantial, the risks associated with the industry are equally significant. Parents should remain vigilant and prioritize their children's well-being as they explore the opportunities that modelling can bring.
